The packaging color design of the pizza box is attached to the graphics, text and texture. It not only requires beautiful and generous, but also satisfies people's aesthetic requirements, and should be highly coordinated with people's psychological feelings.
The packaging color design of the pizza box is mainly considered from the following aspects: packaging color design: the rhythm of color is an important factor that constitutes the sense of form of the picture, and there are many changes in the picture, such as strength and weakness, size
, light and dark, rigid and soft, high and low, false and real, etc., the alternation of these contradictions is not a simple repetition, but a variety of forms of rhythm movement, it has both repetition and development, each aspect of each other, mutual promotion
It reflects the harmony of nature.
From the perspective of the picture, there are fierce, steady, happy, melancholy and so on. A variety of different colors, in order to reflect the same theme constitutes an organic whole, integrated in the rhythm of rhythm. Packaging color design: color
The contrast on the twelve-hue phase ring, the two opposite-to-top colors are called contrast colors, and the difference in hue brightness is the biggest, giving a vivid and strong contrast. Color can only be correctly expressed by contrast.
Many people think that the product should be placed first and the packaging in the second place. But a company is just the opposite. They concentrated on the design of the packaging from the beginning, and wanted to design a beautiful package, you don’t have to
It hides and hides the ugly. They designed a range of quality cleaning products and packaging that can be placed in the kitchen or bathroom as an ornament. These products are very prominent in the supermarket.
Emphasis on the use and matching of color will make the designed pizza box unique. The use of color must be based on the characteristics of food. The design needs to show the characteristic evaluation of food, while taking into account the psychological needs of consumers.
Enjoy the habits. Reasonable and appropriate use of color can lead to consumers' initial desire to purchase food.
On this basis, according to the characteristics of the product and the market-oriented film, the color design is carried out from the perspective of expressing product information and attracting consumers. food
The color of the product packaging should effectively express the characteristics of the product, match the text content and graphics, perfect each other, and integrate each other to form the overall image of the product.
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